I just wanted to write you a fast note to say THANKS…
Thank you for being a part of my life and everything I do… Without you, it all wouldn’t matter.
Over the last few weeks, I have received so many kind words from members of my.maxpersuasion.com – that thanked me for making a difference in their lives and helping them provide security in this uncertain world…that is the power of putting the skills of persuasion to use.
Your words have set a fire inside of me that I have not felt in years – to bring to bear the latest in persuasion…helping you reach your goals in life.
And I just want to remind you..when you are giving thanks for all your blessings this Holiday Season, don’t forget to thank your unconscious.
When you realize the power of your unconscious mind, nothing will be able to stop you…
You might not be able to leap tall buildings in a single bound, but you will be able to achieve everything you want out of life.

Have a Merry Christmas and a Happy Hanukah!
Warmly, Kenrick and the MaxPersuasion.com Team
P.S. Kenrick’s Breakthroughs in Persuasion will be opening up next week. This program…I guarantee will take your persuasion skills to a whole new level.
My goal for 2012 is making sure that everyone who wants to achieve the security they are looking for in life can. That’s why this program will not cost thousands of dollars a month that I used to charge for my previous coaching program, but less then a cup of coffee per day.
P.P.S. If you signed-up for our Holiday Card List, keep an eye on your snail mail. I am including two very special presents for you that will set you in the right direction for a very prosperous NEW YEAR.
If you have taken a NLP course, one of the first things you learn is people have different representational systems to process the world around them.
(Stay with me...I know this is basic for some of you, but leading to an important point.)
So what does that mean if you haven't taken a NLP course?
It's a fancy way of saying that we use our senses to process information and code our memories and experiences.
When we communicate with others, we express our thoughts with words that represent our senses...the three primary senses are Visual, Auditory and Kinesthetic (VAK).
"I see what you are saying Kenrick" ...Visual Language (V)
"I hear what your are saying Kenrick" ...Auditory Language (A)
"I feel what you are saying Kenrick" ...Kinesthetic Language (K)
You then learn, if the person you are speaking to uses Visual Language, you want to reciprocate with Visual Language... so you are speaking in terms that the other person understands and can relate to.
What you haven't learned is... How to utilize VAK Language in Persuasion!
VAK language is an extremely powerful persuasion tool that not only allows you to build rapport with your prospects, but if you know how, puts them into a hypnotic trance...allowing all your messages to sink deeply into the unconscious mind.
This is covered at length in our new mini-course Advanced VAK Language...
Put everything you know aside and get ready to LEARN THE REAL POWER OF VAK LANGUAGE.
Through Tuesday, December 6th, you can buy our new mini-course on Advanced VAK Language for only $39.99 with coupon code VAK440. After Tuesday December 5th, the coupon code will not work and you will have to pay the regular price of $59.99.
Take me to Advanced VAK Language to learn more..
Warmly, Kenrick
P.S. Use coupon code VAK440 at check-out to save $20.
http://www.maxpersuasion.com/vak-language/
P.P.S. Persuasion Factor members, check your exclusive discount page for added savings.
If you are not a member of the Persuasion Factor, what are you waiting for? Receive two lessons a month, discounts on all our products, live Q&A Calls and much more.
We decided to offer a special Halloween treat at the last minute - so I am going to make this short and sweet.
Dark Side I + 2 for only $399 (tremendous value) Until Friday you can get Dark Side I + Dark Side II for just $399...yes you read that right.
The first 20 orders will also include Community Access ($99 value) on our brand new Membership and Persuasion Portal.
http://www.maxpersuasion.com/dark-side-ii
If you are a member of the Persuasion Factor you will automatically receive community access. Also, we are posting a special discount in the Persuasion Factor Group for all Persuasion Factor members (if you are a member and have not requested access to the group then go...go...go).
After this special Halloween Sale, Dark Side II will go live on our site for $599...this is your opportunity to get in at this low price.
If you want to protect yourself from Persuasion Tricks, then you owe it to yourself to join the Dark Side.
Warmly,
Kenrick
PS: This special deal will only be available till Friday (11/4/11). After the first 20 orders you will have the option to get the Dark Side Community Access for just $99. If you want it for Zero, then click the link below.
I can’t believe it is already Monday. The last few days have flown by since I launched the Dark Side II to my subscribers – and I want to know, what are you waiting for?
Tuesday at midnight when you go to http://blog.maxpersuasion.com/dark-side-ii-subscriber-sale/ you will not be able to buy! The offer will be down and this tremendous opportunity willhave passed you by.
I don’t want you to think back to this day, one week from now or even one year from now and ask yourself – “Why didn’t I take this step to change my life?”
Just Bonus Number Four – The entire 2007 Maximum Persuasion seminar is worth the price of admission into Dark Side II. People paid $2,997 to attend this 3 day seminar and you are getting it for $0.
This seminar was so powerful that Jay Abraham said, Mr. Cleveland “holds the key to sales success undreamed of by most sales people“. If you are not familiar with Jay Abraham then I suggest that you Google him. And don’t forget that all of us are in “sales”. We have to sell ourselves every day to our bosses, family and friends not just to customers.
This one bonus alone holds the keys to unlocking a better future for you and your family. Are you going to take the key I am giving you and unlock the door…or be locked outside?
Is the Dark Side Right for me?
Don’t let the name fool you – the course is not about hurting people using persuasion. It’s about educating yourself on what is possible and how to defend yourself against it.
If you think that this is not happening all around you, then I am here to tell you that you are wrong! If I could only show you the hundredsof emails I receive every month on people whose lives were put into shambles from a Dark Side attack.
Everything I am offering you is not only going to protect you from people looking to hurt you, but educate you and take your livelihood to the next level.
Time is ticking and you only have until Tuesday at midnight to take me up on this offer – you might as well click the link below and not wait till the last minute.
You Guys Rock – all you JEDI Warriors! I am so impressed with the quality of questions that have been rolling in. In case you missed the webinar and transcript, you can still download it
http://darkside.s3.amazonaws.com/Webinar.zip
When you are done reading the answers, please leave a comment or question. I would love to hear your thoughts.
I can’t understand how asking the question or something similar to… “what used to be true but no longer is” could be used in any conversation. It seems like it wouldn’t be congruent with the communication and context unless your were in a therapy type setting.
How do you get around that? -Jay
You know how magicians (close up magic with coins, cards, ropes etc.) always have a story to tell as they start their routine? Every wondered why?
Ever watched a stage hypnotist? Ever watched the same person 4 or 5 times? If you did, you would find that they follow the same “patter”, the same way of doing things. Heck, I used to do the same thing when I started. It’s also why sales people follow scripts – it’s because they are relatively sure they will get everything in and pretty much in the right order (or so they think).
We can learn a lot from magicians and hypnotists. We can learn to use stories to distract the attention of the person and do what we want to do. We can also learn to use junk-o-logic to our advantage. To do this, we purport to show something of value to the person if they’ll but permit us a couple of questions.
Such as this: Listen, one of the things I most enjoy is helping someone truly know what the best thing for them is. Cause either way, this can be the start of something great between us where by any time you have a need to know something in this field, you can always turn to me for the answer. And right now, I’d like to show you something if you would permit me… something that I think will amaze you. I’m going to ask you two questions and you’ll be amazed at what you will learn. First, what is something that is no longer true but used to be…
You get the idea, right?
Remember, it is in the comfort you can learn to have in setting up situations like this that you will influence more people, more easily. Get comfortable asking questions and digging around where others are afraid to go. Your persuasion ability will soar
I’m a little confused about how to find out the location of “what’s no longer true that used to be”. How do we get this info from someone? Thanks Kenrick! -Jill
Believe it or not, you just ask. But if you do so with the expectation that they will answer, all the better.
If they act confused, you can point out that for example when people are sad they often look down and when they are happy they look up. Ever wonder what they are looking at? Well, they are looking at pictures and feeling feelings of past events or even imagined events. For example, if you think of a house you used to live in but don’t any more, you can do that, right? And if you compare that to where you live right now, how do you tell them apart? Point to the old house. Now point to where you live now. Ok, when you think of the old house, you are sure that you used to live there but now you don’t any longer, right? (As you say that, you point to where the picture of the old house is, where they pointed.)
To further answer your question, don’t get caught up in the location. Just get them to identify the feeling. You can point anywhere to anchor it. Just point to the same place each time.
Sometimes {and I know I am like this} I am not sure where something is so do not think I could point at the location. Would it work just to watch someone’s eyes as they were describing the event “that was once true and no longer is” and then point to where they were looking? Nice to hear your programs again -Ray
Absolutely. Read my answer above and add pointing to where they are looking, to it. The bottom line is you are getting them to associate a belief of no longer true, to a point you point at in space.
Thank you for making me aware of this pattern; hopefully I will be aware when someone attempts to use this pattern and be able to defend myself. As far as using this pattern I suspect I have not advanced far enough with persuasion to be effective in a positive manner. So my question is which of your courses would bring me up to speed to this level? I always appreciate your commitment to using persuasion with integrity and that is why I do my best to follow every call and continue to use the program I originally purchased from MaxPersuasion. Thank you. -Thomas
Well, Thomas, you are well on your way to be able to keep people from using this one against you. As to learning to use it, stay tuned, I think I’ll be able to help with that.
I can see how this will in improve my Coaching business 100%. Could this be used on the phone? without the pointing direction? (covertly)? -Desmond
Excellent, a budding Jedi warrior.
Yes, it absolutely can. I would do so using a change in your voice for each. Then when reminding them about one or the other, use that same tone of voice. Great question.
I’d like to know how to install good, positive attitudes in people… like when I’m teaching a group of young men in a scout troop, for instance. These persuasion skills are great for sales and I think could be great for teaching and training. -John
(Speaking to the scout troop)… What is something that is no longer true but used to be. For example, you used to want little toy cars and now you graduated to wanting a cool remote car… something like that. Think about it. For me, I think about in the past, all I wanted to do was watch TV instead of get into the woods and experience nature. Now I love it. So when I think about just sitting a watching TV, I see it here (point) and immediately think that this is no longer true, but used to be.
So all of you come up with something? If so, shout it out – ready 1, 2, 3_____________. Great, now point tpo where this thing that is no longer true for you but used to be, is. (you point again to you spot).
Excellent, now, when I point like this (point to your spot), I want you to point to your spot and think, no longer true but used to be. Ready, go (point).
Great, now, I’d like us to think about our upcoming weekend. To really have fun, we all must relax and have fun. Imagine for a moment that there is something that you are nervous about that prevents you from just relaxing and having fun. (point at your spot) and say, and just notice how it is no longer true and you can’t wait to relax and have fun.
You can apply this to whatever you need. Hopefully you get the idea.
First off, how can I immerse myself in your techniques. Secondly, how would this technique be included in a typical business conversation. I can imagine the prospect thinking… “why the heck would you want to know if there is something that used to be true, but not true anymore?” Thanks, and hopefully you are building us up to introduce a fantastic new product or reintroduce a product. Thanks Kenrick! -Scott
To answer your first question, you need to role play this in your own head. Work on coming up with every possible eventuality you can. In so doing, you learn the ins and outs of this. In real life, when you become aware of a chance to use it, you’ll be far more capable.
Another way is to use Learning State Sessions to help install the information more quickly. I’ve given some of these with my live programs and some of my recorded ones as well. And I intend to do more. They work to make the learning much easier and quicker.
Hey Kenrick, Are hand gestures important when you are elicitating their no longer true, i mean “pointing to my right = their left”? Thanks – Neil
In a word, no. It’s more important that you elicit a response for something they are sure is no longer true but used to be.
I think you were saying that the use of the pattern is simply asking the questions about identifying and then pointing to it (either literally or figuratively). Is that all it takes to install it in that place? The act of pointing? or implying the pointing? -Scott
The pointing is the anchor. It secures it for your use. Using it means to point and fire off that anchor when talking about what you want them to think is no longer true. Example, a competitors offer is better, the desire to think about it etc, etc.
As powerful as this is, there is quite a bit of additional material that would make it easier for you to know when/how to use this. For example, it would probably be better to use other patters to set this up effectively. But the nice thing is that even if you just use this, you will start to get good results and learn when and how to use it better.
Hello Kenrick, Thank you for the great info. Seems really easy. I want to use this on myself. Let’s say i am having trouble learning a new skill and it has grown into doubt, frustration and the like. I find something in my past that is no longer true, a good one with a strong sense that I am really happy that it is no longer true. Then I take this doubt frustration and the like and put there. Good so far? Then how would I install the good in it’s place? Find something that I learned or achieved before and now know and can do and put the pos ideas about the skill I’m tryin to learn in that place or is there a better way to install it? Well thank you again for the great info and take care sir. – Greg
Exactly. Spot on. You might also experiment with, “something that is absolutely true”. Like the law of gravity – but the more meaningful it is to you, the better.
Thanks great as always. Did I get it right that it doesn’t matter where I point, as long as it’s anchored that way? -Henrik
You sure did. You are absolutely right.
By saying dark side 1, you are presupposing dark side 2… This makes my life complete
– PJ
In the Dark Side 1, all their is, is about an hour or so of information on destructive patterns. But I didn’t talk about what would be needed to clean yourself up if ever you had been a victim of any of these, nor how to use them (and other related skills) if you felt you need to defend yourself, nor many other things that would make you far more capable to use advanced patterns in dark ways (or light) to get what you want. There is so much that needs to be said. Has the time come for Dark Side II? We’ll see.
Quite a lot f the things you teach seem t have associations with more metaphysical or perhaps energy oriented stuff, Do you ever address the concept of projecting energy, using what could be interpereted as energy based tools directly without the NLP angle? -Eddy
Yes I do. Interesting timing that question.
Eddy continues – From what I have read of your work on the net, you seem to have a good grasp of the other side of life so to speak, and it reflects in your teachings.
You’re right, I do. Thanks for noticing.
Eddy again: How much of therapeutic intervention do you think is down to the language, and how much to intention and the energy that is focused behind your words? I sometimes think that intention and focused thought / energy account for the majority of it, especially as you become more skilful. Many thanks for the webinar.
It for sure all starts with the thoughts and energy. A whole lot can be done with that. The words actually help us to zero in our energy even better – they work like a feedback loop, one enhances the other.
Great questions and comments.
Can I use this on myself, knowing that it is a “mind trick”; How can I use this to get rid of low self-esteem and then install feelings of self-love and high self-worth? After listening to the end of the call, I don’t want to get rid of anything until I know how to install a positive thought afterwards. – Lisa
I have so much to say on this but here, I’ll keep it short. First, this not really a mind trick. It is a reality. A trick is something that isn’t real (a disappearing woman, a body cut in two done by a magician, etc.) This is as real as your memory and ability to think.
Next, don’t worry so much about not getting rid of something until you can install something else. You won’t break.
If something comes in to fill the void that you don’t like, you can just get rid of that too. And if you read my other responses, I talk a bit about installing things.
I was and am fascinated by the unbelievable power of this stuff. I must admit that I am the first one that should use this on myself. I have to lose some weight, to get healthier. I have ordered one of your courses and i never finished it. I wonder how to do some of this stuff. I will have to listen again to get the full idea and effect of how this stuff works. Thank you for sharing. I will listen to this again, maybe twice. I wanted to get some thoughts on paper before you pulled this material. Thank you for your continued kindness and sharing – Jerry
It is fascinating. After more than 30 years of studying, teaching and working with this material, it still fascinates me.
When you think of how you need to change physically, and you think of things that have stopped you in the past, is there now starting to be similarities between those things and what you know is no longer true but used to be… until they are one and the same? And if you lock a picture of the new you right into your mind, where what you are sure about is, do you think it will help as you take action each day to move in that direction. Remember you don’t need perfection, just need to have the balance of your day be 51% in the right direction. That’s all it takes to progress.
And yes, listen over and over. Advance your knowledge. That’s how to do it.
I’m in financial sales and this techniques appears to be useful in overcoming objections. When I’m with a prospect/client, how do I nonchalantly bring up “something that used to be true but is no longer true” discussion so that it is part of the conversation? Otherwise it comes off as peculiar and irrelevant. – Tim
It is incredibly useful in financial sales. We have a good number of advisers in our coaching program.
The question isn’t so much how do you nonchalantly bring it up, because this presupposes that you have to hide this. I suggest thinking about this like hiding in the open. Read my responses on how to bring this up and you’ll get a good idea.
The other thing is, you are far better off learning to use other covert methods to direct the conversation in such a way that the person eliminates anything other than what you want them to conclude, but believe it is their idea. I may have a way to help you learn more about these things.
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