Social Persuasion

You Won't Believe These Beliefs!

By Abundance, Self Persuasion, Social Persuasion, Universal Law 2 Comments


Recently I began looking for quotes that show the power of belief.

What I found surprised me.

While I prefer to focus on the positive, these show just how powerful beliefs can be. (I’ll be posting more of these on Twitter so be sure you are following me there. And of course, I’ll follow you back. Just click here to add me.)

Here’s a few of what I found.

“Heavier-than-air flying machines are impossible.” (Lord Kelvin, president, Royal Society, 1895)

“I think there is a world market for maybe five computers.” (Thomas Watson, chairman of IBM, 1943)

“There is no reason for any individual to have a computer in their home.” (Ken Olsen, president, chairman and founder of Digital Equipment Corp., 1977)

“The telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” (Western Union internal memo, 1876)

“Airplanes are interesting toys but of no military value.” (Marshal Ferdinand Foch, French commander of Allied forces during the closing months of World War I, 1918)

From a persuasion standpoint, you can clearly see the problem you’d have if you needed persuade any of these people. Their beliefs would clearly need to be addressed. But it goes beyond merely addressing them. This effects their entire world view. And if others had bought into their positions, where would we be today?

But the bigger lesson here is the realization that beliefs (including values) really do run our lives. They shape what we see and what we don’t see. They enable us to be rich and successful or poor and limited.

The great thing is that WE HAVE CHOICE.

Examine what you believe about why you are where you are today. Examine why you do or do not have the money you want. And examine why you are creating the life of your dreams or are manifesting the excuses as to why you don’t have it. It’s your choice – choose well.

Now, tell me your thoughts. I’d love to hear from you. And while you’re at it, share this post on Twitter, if you would.


Who Peed On YOUR Face?

By Abundance, Persuasion Continuums, Social Persuasion, Universal Law 2 Comments


Sure enough. Tony Robbins said that to a woman crying her eyes out when we worked with her on stage.

And guess what happened.

She stopped crying.

In fact, she just stopped.

Finally she stammered, “What do you mean?”

And Tony told her she was crying so hard it looked like someone peed on her face.

She was silent and than began to laugh.

Tony was able to move her to a place where he could work on her problem.

A lot of the people you meet as a persuader are stuck in their own minds.

And we as persuaders need to be able to ask them – “Who Peed On Their Face”.

However, I suspect if you aren’t on stage like Tony AND you don’t have Tony’s leverage, that might not be the wisest strategy.

Instead, let me show you how I persuade today using Kenrick’s Persuasion Interrupts.

Go here to view the short video:

What's Your Mental Model?

By Social Persuasion No Comments

Hi Persuader,

There are many reasons for conflict but they ultimately can be distilled into the fact that we all have different mental models of how the world works. These mental models are both helpful and hurtful. On the one hand, they are incredibly helpful in the way that they simplify our lives and save us the energy of having to rethink every single viewpoint we have each time we’re confronted with a situation.

These models are all contextual. We have different models for each facet of life, from who we decide to be friends with, to what kind of music we listen to, to the kinds of food we eat and the make of car we drive.

Your parameters and mental model for restaurant selection might be that the restaurant use only locally grown produce and have primarily a vegetarian selection at reasonable prices. Your friend might have a mental model that dictates they only dine in higher end restaurants that have the finest wines and choicest cuts of meat. These are the opposite ends of the spectrum and there probably isn’t much of a compromise for the people at either end in finding a place they can dine together (i.e. the financial aspect alone is in essence a “deal breaker” if neither is willing to budge).

Or take for example your choice in where you live. One person wants to live in a metropolitan area surrounded by activity, shops, theater, restaurants, galleries, and diversity and their partner wants to live in a rural or small town atmosphere where there is grass in between the houses and one stop sign in town.

We don’t really understand consciously that these mental models are in action until we come up against someone who has opposing mental models. If you’re among likeminded people in an isolated atmosphere, you can definitely avoid the knowledge of personally understanding there are other models of the world that are possible. It’s not that you don’t realize these other beliefs are out there, however, because you know differences of belief are out there at least according to television, movies, and the internet.

Problem arise when we are not conscious of our mental models. We can get stuck and be stubborn and think ours is the only way. I’ve seen this happen with older folks in my family — there’s a right way and a wrong way, and that’s how it is. Period. They think that there is only one way for the world to work and the problems of the world lay in the non-compliance of everyone who doesn’t share their world view.

That would be an incredibly heavy burden, to be the keeper of the “truth” as to how the world works.

How does this fit into persuasion? Well, this falls under the heading of knowing thyself. When we excavate our own mental models, we can reverse engineer where things aren’t working, or if they are working, we can reverse engineer to see how we’ve become so successful at what we manifest.

Until Next Time,

Kenrick E. Cleveland

Be My Friend

By Building Rapport, Social Persuasion 1 Comment

Hi Persuader,

Because I have a teenager, I’m hip to some of the more . . . well, hip things going on out there. And because my business is primarily virtual, I am well aware of the extreme power of the internet. In combining both the cutting edge hipness and the extreme power of the internet, I’ve recently (I know, I know, it’s a little after the fact) become acquainted with Facebook.

I had heard about Facebook, but didn’t really understand what it could bring to me, or what I could bring to it. And now I’m sold (despite the fact that it’s free).

This site along with Twitter (which I recently blogged about) are social and business networking sites, Web 2.0 style, that absolutely have the ability to revolutionize business.

It all starts out like kids in schoolyard, sort of sweet, like, ‘Will you be my friend?’ People you’ve worked with in the past, current clients and potential prospects, people with similar interests, friends that you may have in common, even strangers who just like the look of you or the message you’re putting out — you can respond to their friend requests (or they can respond to yours) and you will get a little message on your thread that simply says that you and that person are now friends.

As I write this, I now have 183 friends and growing, and that after only one month on Facebook. (If you want to be my friend, here’s my page:

What are the possibilities here? I happen to think the sky’s the limit. (I always think the sky’s the limit.) I am looking for people who have their hands raised. This is the real core of marketing and networking. I am looking for people I can connect with who I can truly help to flourish and grow with persuasion training. My intention is to reach as many people I can for mutually beneficial relationships.

On a side note: another aspect of marketing I’m exploring is that I now offer my clients 20% of every student they bring me. That’s 20 % of every Elite Coaching Club member, every Persuasion Factor member, and any future program I offer. What does this mean to my students? Well, as long as they’re in the program, if they bring me five Elite Coaching Club students, they can be in my Coaching Club for free. WOW!! That’s huge.

I have really exciting plans for 2008 that I will be unveiling in the coming months that I’m absolutely thrilled about and that I am certain will thrill you too. As always, I am eager to hear what is on your mind, my students, and what I can do to improve your experience and learning of persuasion and the benefits it is bringing to your life.

So for now, I’d ask you to sign up on Facebook, look me up, become my friend, and stay tuned for the amazing things to come.

Until Next Time,

Kenrick E. Cleveland

The Art of Gratitude

By Self Persuasion, Social Persuasion 4 Comments

It is necessary, then, to cultivate the habit of being grateful for every good thing that comes to you, and to give thanks continuously. And because all things have contributed to your advancement, you should include all things in your gratitude.” –Wallace D. Wattles,The Science of Getting Rich or Financial Success Through Creative Thought

Hi Persuader,

Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos into order, confusion into clarity…. It turns problems into gifts, failures into success, the unexpected into perfect timing, and mistakes into important events. Gratitude makes sense of our past, brings peace for today and creates a vision for tomorrow.” –Melodie Beattie

Why is gratitude important? When we are grateful for what we have, we draw more things to us to be grateful for.

I mention gratitude at the end of each of my Persuasion Factor calls and my Elite Coaching Club because gratitude should be our constant companion not just a Thanksgiving Day foot note or brief prayer on Sunday. It should permeate all of our interactions.

Experiencing gratitude does not have to be limited to when someone gives you a gift or does you a favor. True gratitude is about looking deeply at our lives and understanding how truly lucky we are to be alive at this moment in time.

I think on this every night and every day. I have a huge list of things to be grateful for, as do all of us: family, friends, colleagues, students, employees, health, financial success, future successes and advancements. I am grateful when it rains (and here in the Pacific Northwest it rains a lot) because I know that’s part of why the area is so lush and fruitful. I am grateful when the sun comes out (because, as I mentioned above, here in the Pacific Northwest it rains A LOT).

I’m grateful for simple things and complicated things. And throughout my day, I stop to consider other people’s situations, whether they be more challenging or easier than mine, and I am grateful for the struggles I’ve had to endure, and grateful for the things I accomplish with ease, both, because these are the things that have made me what I am and brought me to this point in life.

Gratitude can be powerful especially if something about our life is not quite right. For instance, if your health is not as good as it could be, instead of cursing our bodies for what they are not, try being grateful for what you can do.

There’s an old Irish proverb that says, ‘Count your joys instead of your woes; count your friends instead of your foes.’ I love this. It’s all in where we place our focus. It’s all in what we choose to highlight and what we choose to minimize.

When you begin to take notice of all that is good in your life, this gratitude will turn your life around.

Until Next Time,

Kenrick E. Cleveland

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