Comments on: Master of Stories http://www.maxpersuasion.com/master-of-stories/?utm_source=rss&utm_medium=rss&utm_campaign=master-of-stories A school dedicated to Mastering the Art of Persuasion Wed, 22 Feb 2012 15:10:34 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Mike Graham http://www.maxpersuasion.com/master-of-stories/#comment-205 Mike Graham Wed, 28 Nov 2007 12:29:55 +0000 http://blog.maxpersuasion.com/master-of-stories/#comment-205 the old salesman told me " I allways had a story to help me sell" I flip houses in the poor areas of Detroit, Michigan. Most white guys fear for thier life in the geheto, not me , treat people with respect , be friendly , be fearless, carry a concealed weapon and you will get along fine. I try to have a story of hope "why make the land lord rich when you can make yourself rich and buy instead of rent." Maybe I try too hard , I tell myself, sell without selling, I only close 2 out of 12 qualified buyers. Most would rather rent. An improved short story will make em buy. I'm a slow learner , using your hidden commands and such. In the next couple of years I will likely earn enough cash to actually take a seminar from you the persuasion god Kenrick . I look to you as my mentor,in the quest to become a master flipper . Warmly Mike the old salesman told me ” I allways had a story to help me sell” I flip houses in the poor areas of Detroit, Michigan. Most white guys fear for thier life in the geheto, not me , treat people with respect , be friendly , be fearless, carry a concealed weapon and you will get along fine. I try to have a story of hope “why make the land lord rich when you can make yourself rich and buy instead of rent.” Maybe I try too hard , I tell myself, sell without selling, I only close 2 out of 12 qualified buyers. Most would rather rent. An improved short story will make em buy. I’m a slow learner , using your hidden commands and such. In the next couple of years I will likely earn enough cash to actually take a seminar from you the persuasion god Kenrick . I look to you as my mentor,in the quest to become a master flipper . Warmly Mike

]]> By: Dave http://www.maxpersuasion.com/master-of-stories/#comment-204 Dave Tue, 27 Nov 2007 01:04:55 +0000 http://blog.maxpersuasion.com/master-of-stories/#comment-204 Stories are so much more entertaining and memorable than data-laden speeches. Two weekends ago I was at a fund raiser for Children's Hospital of Washington DC. At $250 per plate I was anticipating some excellent speakers. It turns out that all four speakers were doctors. Everyone was well dressed in black tie attire - tuxedos abounded and cocktail dresses accentuated all in attendance. The dinner was excellent: melt-in-your-mouth steaks, well seasoned vegetables, and smooth-as-silk garlic potatoes; the wine was well matched with the dinner and excited the pallet; and the desserts were sumptuous creations in their own right with colorful strawberries and rice crispy bars for dipping in fondues of chocolate and caramel/vanilla sauces. The first three speakers told all the numbers of how the hospital helped how many people. Their goals for the next couple of years. Fairly straight forward, but kind of boring. The audience was wilting with boredom. The final speaker was acclaimed to be the best doctor and the clapping when the doctor took the stage was considerably louder than for the other doctors. This doctor took the stage and only told stories. The drama and emotional curves the speaker engaged with us were entrancing. There were no facts figures, descriptions, nor explanations. The audience gave the doctor a standing ovation. I was equally impressed. The stories are what made the speaker much more memorable. Whoever knew the speakers did a great job in placing the story teller at the end of the speakers. Stories rock; facts and figures are not as powerful. Stories are so much more entertaining and memorable than data-laden speeches. Two weekends ago I was at a fund raiser for Children’s Hospital of Washington DC. At $250 per plate I was anticipating some excellent speakers. It turns out that all four speakers were doctors.

Everyone was well dressed in black tie attire – tuxedos abounded and cocktail dresses accentuated all in attendance. The dinner was excellent: melt-in-your-mouth steaks, well seasoned vegetables, and smooth-as-silk garlic potatoes; the wine was well matched with the dinner and excited the pallet; and the desserts were sumptuous creations in their own right with colorful strawberries and rice crispy bars for dipping in fondues of chocolate and caramel/vanilla sauces.

The first three speakers told all the numbers of how the hospital helped how many people. Their goals for the next couple of years. Fairly straight forward, but kind of boring. The audience was wilting with boredom.

The final speaker was acclaimed to be the best doctor and the clapping when the doctor took the stage was considerably louder than for the other doctors. This doctor took the stage and only told stories. The drama and emotional curves the speaker engaged with us were entrancing. There were no facts figures, descriptions, nor explanations. The audience gave the doctor a standing ovation. I was equally impressed. The stories are what made the speaker much more memorable. Whoever knew the speakers did a great job in placing the story teller at the end of the speakers.

Stories rock; facts and figures are not as powerful.

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