I Presuppose So
What if we could assume a mental position or thought that our prospects have to take for granted? The core concept has to be taken for granted just to make sense of what you’re telling them without you having to name it.
Presupposition is that which must be accepted as true in order to make sense of the sentence. Think about that definition for a moment. If it is that which must be accepted as true, it has to be accepted because you didn’t say it. In other words, it’s assumed, or presupposed.
The idea is, we want to get to the point of not having to say the ideas.
Start to wrap your mind around the idea that you’re going to learn to start to talk in ways that presuppose what you want someone to think. They have to assume the core of what you want them to think just in order to make sense of what you’re saying.
This gets us closer to getting people to think what it is that we want them to think without us having to say it.
‘We need to fight the terrorists over there so we don’t have to fight them over here.’
What does that presuppose? Well, it presupposes that we have to ‘fight them’ at all. It also presupposes that if we don’t fight them over there, they’re going to come here for a fight.
‘The great ocean of truth lay all undiscovered before me.’ -Sir Isaac Newton
This presupposes that there is a ‘truth’ that is capable of being discovered.
‘How will you be paying for this today?’
This, of course, presupposes that something is being bought and paid for.
Here’s another cool thing about presuppositions: nouns presuppose existence. So any time you say a noun or anything near or similar, you’re presupposing a level of existence. Can you see how much presupposition exists in the world?
What are some examples of how you can you use presupposition in your business? If you’re stumped, consider my Persuasion Factor or Elite Coaching Club. Contact Kim to decide which course is better for you.
Until Next Time,
Kenrick E. Cleveland