Is Your Persuasion Talent Worthless?
What if a person went into a courthouse and told the judge that he was an attorney and should be allowed to practice in that court? Only one catch — the person telling the judge this has no knowledge of the law.
Would that person be admitted to practice before the court? Hopefully not, I’m sure you’d agree.
But what if that person argued that they have natural talent, or great intelligence, or a knack for legal things? Would that persuade you that they should defend you if you had to go before that court? If you’re like me, it probably would not be enough. You’d probably insist that they had an honest-to-goodness foundation in the law if you were to entrust your life to their care.
It makes sense, on the other hand, that if a person had a law degree and 30+ years of experience in front of that court, they would be easily capable of protecting their clients rights. And I imagine, all things being equal, you’d be thrilled having them represent you.
What if all this was a metaphor that enabled you to predict how well you or others would be able to wield the power of persuasion?
I just saw such a metaphor — and you can too. I watched a short video clip of a 91-year-old man who gives a secret for success in life. (This is a secret that I’ve used to create what some are calling the most powerful persuasion materials available — anywhere.)
This video is so good that I want you to go and see it right away. This modern day Da Vinci has an incredibly powerful message. And watching the video will explain why I used the subject line I did.
Just follow this link: http://www.MAXpersuasion.com/MythOfTalent/
And for those of you with a bit more advanced skill, he launches right into a persuasion strategy that is extremely covert. Can you recognize it? Here’s a hint — he keeps it up the whole way through.
Post a comment to the blog and let me know what you think it is that he’s doing. Do your best to figure it out and tell me what you think.
Until next time,
Kenrick E. Cleveland