The Awareness Pattern
“The moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnificent world in itself.” – Henry Miller
I love language. I get really excited about words, patterns, meanings and the indescribably magnificent world of linguistics.
For the past 30 years I’ve been studying persuasion, but really if I think about it I’ve been studying the language of persuasion. Physical mirroring and matching aside, persuasion is a world of words and it just thrills me to bring this information to you.
When you hear and understand the Awareness Pattern and how to use it in your persuasion, you will kick yourself and think why you didn’t use it sooner. This pattern is an absolutely essential tool in your persuasion arsenal.
Aldous Huxley said:
“Every individual is at one the beneficiary and the victim of the linguistic tradition into which he has been born – the beneficiary inasmuch as language gives access to the accumulated records of other people’s experience, the victim in so far as it confirms him in the belief that reduced awareness is the only awareness and as it bedevils his sense of reality, so that he is all too apt to take his concepts for data, his words for actual things.”
This is an amazing description of how language can either expand our universes or reduce our awareness. And by studying persuasion, we can maximize our benefit of our linguistic traditions.
Language patterns are one of my favorite aspects of linguistics. And the Awareness Pattern is one of the most powerful patterns you’ll ever learn. It qualifies as one of my absolute all time favorites.
The three words that I tend to like a lot in this category are: aware, realize, experience.
By simply saying one of these words you’re making the person start the mental process that you mention.
In other words, you’re enticing them to become AWARE, to REALIZE, or to EXPERIENCE.
These words are very important in your persuasion arsenal because everything that follows them is presupposed to be true. These words also force the issue of not “will you do,” but instead, “are you aware of,” which is far more powerful in persuasion.
As you gain skill in being able to use these words powerfully, you might think that someone may respond to the question, “Are you aware of?” by saying “No”. I assure you, when done properly, this does not happen. And if it ever did, all you need to say is, “Not yet, huh?”
Here’s an example: The more you begin to construct your mind in the ways you’ll be using these patterns, the more you’ll begin realizing the explosively profitable techniques you are learning. Are you starting to experience the growing awareness of what being involved in MAXpersuasion brings you as I tell you about it and as you go through it?
Is the awareness of the power of these patterns starting to sink in? Let’s go through this carefully.
I’m not asking you if these patterns have power; that would not be a presupposition. Do you think these patterns have power? That’s not helpful.
I’m asking, “Are you aware of the power?”
If you’re not aware, it presupposes you need to be aware. And if you are aware, you’ll state that you are in fact aware. If you say, “Yes, I am aware,” then you know the power of the patterns and you agree they’re starting to sink in. And if you’re not aware, then by hearing the question asked, you begin to become aware.
If you’re getting excited about this information, you’re ready to learn more about how language can expand your universe. There are several of these patterns that will work for you to persuade the affluent. All you have to do is to take action, learn them, and implement them.
Until Next Time,
Kenrick E. Cleveland